To celebrate the launch of​ t​he latest, sought-after Redken range, Acidic Bonding Concentrate, guests were taken on a curated journey through day-to-night transformations, embodying the very essence of the 24/7 product range.

This day-to-night style event was hosted in The Space hair salon, where guests were treated to indulgent treatments, hair styling & makeup sessions, and a showcase of the products designed to restore, protect and perfect hair. Following on from this, guests were transported to 9 Below, a NYC-inspired cocktail bar in Dublin city centre, for an evening of entertainment featuring bespoke cocktails, an NYC style canape menu, photo booth fun, hair & makeup touch up stations and live DJ and saxophone performances.