Ten Four orchestrated an NYC-inspired event for the launch of Redken's latest must-have hair care product, Acidic Colour Gloss. We transformed The Galleria at CHQ into an all-encompassing brand space to compliment the product's colour way and style. Renowned hair stylists on the Dublin scene were on hand at the event at their dedicated styling stations, offering hair styling for guests on the night using the product range and the L'Oréal Professionnel Steampod.

Hair stylists and models also took to the stage for a live event showcase and hair demo, which was played back to the audience on a LED wall, whilst they enjoyed an array of New York city style canapé and cocktails. The event as a whole was extremely engaging and educational event for all attendees, who left on the evening with their very own gifted range of products to try & test at home and in their salons.