Ten Four transformed a popular city centre hotel into a New York inspired loft for the 'Own' Denim launch event in Dublin, creating an engaging and exclusive experience for guests. An opportunity to touch, feel and admire the highly sought-after and versatile denim brand, with a variety of their new statement and staple styles on display.

This brand was built to be bold, and the launch event aligned perfectly - with local Irish DJ Mona-Lxsa on hand spinning tunes, an experiential photo booth for guests to create stand-out content, delectable branded ‘Own’ cocktails, New-York style steel trash cans filled with recycled denim and on-brand fluorescent orange neon signage. A custom song was produced for the launch, which became the event anthem throughout the evening on the decks and social channels such as TikTok and Instagram.