The creative direction for Brown Thomas' Autumn-Winter Beauty campaign focused around the creation of a futuristic and artistic realm that would reflect the trending fixation on the Metaverse. The campaign captured the attention of the forward-thinking Gen-Z demographic.

The driving force behind the campaign was the convergence of the physical and digital worlds. The overall goal was to create a visually striking and unique campaign, showcasing Brown Thomas' commitment to innovation and forward-thinking in the beauty industry.