To mark and celebrate the introduction of ‘The Great Outdoors’ collection, Ten Four orchestrated a press trip for a selected group of media and influencers on behalf of Primark.

The itinerary was designed to emphasise the beauty and adventure that come with outdoor activities, which would perfectly align with the incentive behind creating this collection. Outdoor activities provided an ideal opportunity for media and influencers in attendance to connect and interact with the brand whilst celebrating the launch of the collection.

Guests resided in neighbouring log cabins and lake houses nestled within serene woodland surroundings which provided the perfect backdrop for the event, allowing them to relax and rejuvenate in a tranquil setting.