Ten Four was thrilled to support Primark in launching their latest Performance Collection,  held at Park Lane Deli near Phoenix Park. Fitness fans joined influencer "Get Better with Chris" (Chris Connolly)  for a 5km run, followed by coffee, acai bowls and pastries. Guests explored the stylish new collection whilst enjoying a hot coffee and reading the Primark Times newspaper in a beautifully branded café featuring custom coffee cups, branded window designs, branded menus and product displays.

It was a dynamic event and the perfect way to kick off 2025! 

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