Photographer: Kieran Harnett

Ten Four transformed Primark’s HQ into a festive wonderland for the 2024 Christmas Collection launch, crafting every detail for an unforgettable holiday experience. Guests enjoyed a life-sized advent calendar with exclusive Primark goodies, a festive photo booth with Christmas accessories and polaroids, and a cosy sitting room photo opp for group snapshots. A gingerbread decorating station let guests create replicas of Primark’s Mary Street HQ. We designed Primark’s very own pub which served up branded pints of Guinness with live traditional Irish music. The Primark Christmas Party was truly a night of joy, laughter, and holiday spirit!

next project

Chupi 'One in a Trillion' Launch Event

Primark Christmas Party

2024 Christmas Collection Launch
Photographer: Kieran Harnett

Ten Four transformed Primark’s HQ into a festive wonderland for the 2024 Christmas Collection launch, crafting every detail for an unforgettable holiday experience. Guests enjoyed a life-sized advent calendar with exclusive Primark goodies, a festive photo booth with Christmas accessories and polaroids, and a cosy sitting room photo opp for group snapshots. A gingerbread decorating station let guests create replicas of Primark’s Mary Street HQ. We designed Primark’s very own pub which served up branded pints of Guinness with live traditional Irish music. The Primark Christmas Party was truly a night of joy, laughter, and holiday spirit!

next project

Chupi 'One in a Trillion' Launch Event

next project

Chupi 'One in a Trillion' Launch Event