Game-Set-SPF, a brand initiative to promote sun-care and SPF education through the popular Summer game of Tennis.

Ten Four hosted a select group of media and influencers on an overnight press trip in Ireland's Midlands. Guests were immersed in the game of tennis and its synonymous connection to a luxury lifestyle from the offset.

With a nod to the recent athleisure trend, guests were kitted out in head-to-toe branded merchandise, leaving them feeling set for their pro-lesson and a competitive afternoon on the courts, prior to then having the opportunity to speak with a dermatologist one-on-one in an intimate Lakeside setting. That evening, guests were invited to unwind and enjoy a post-dinner outdoor movie screening of Wimbledon around the fire-pit.

Throughout the trip, our team placed a strong emphasis on IRL content creation, equipping the guests with the ability to share their experience in a live-nature. This created an element of intrigue and curiosity online, with their followers engaging in the experience as it unfolded.