Ten Four were on-boarded by the team at Kildare Village to support with conceptualising and physically rolling out their Christmas campaign launch at the Village. This involved designing and assisting with fitting-out their much anticipated ‘Star Lounge’, which would pop-up at the Village over the Christmas period, as a luxe and cosy destination for shoppers. 

The Star Lounge offered shoppers the opportunity to relax in a warm and inviting atmosphere, with the option to entertain younger members of the family with Christmas movies by an open fire. 

In addition to the design of The Star Lounge, Ten Four curated an exclusive night ‘Amongst the Stars’ for selected VIP guests to experience the core theme to this year’s Kildare Village Christmas campaign. Renowned Irish origami artist, Ruth Keating, led guests in an origami workshop whereby they were invited to design and create their very own origami star for their Christmas tree. Astrologist, Penelope Austin, offered insightful 5-minute astrology readings to guests. Calligraphy by Laura was also on-hand to add a personalised finishing touch to bespoke handmade Irish Christmas baubles on the evening. 

Both VIP guests and shoppers in the Village that evening were then invited to experience the lighting of the Christmas tree at the Village with host, Nadine Coyle who serenaded guests from an outdoor stage on the mall.