Ten Four collaborated with local artist, Sean Atmos, to launch the 'H&M Member' initiative. The idea behind the collaboration with Atmos, was to place emphasis on the power of community when it comes to creativity and connection within the city.

The creation of the H&M Members Hub in College Green for one night only, allowed visitors to engage with Atmos whilst he was adding the finishing touches to his custom H&M Member canvas to the beat of local DJ, Mona-Lxsa. The custom print which adorned the external windows, as well as the store floor and steps throughout would then be available to a lucky member who had signed up on the night. This provided an interactive and engaging experience for all in-store on the evening,

This creation was also available to guests who had purchased a sweatshirt or t-shirt in-store, via a screen-printing service on-site. Guests were also treated to a custom dried floral bunch from local florist on arrival, complimentary of the brand initiative colours.