Ten Four enlisted the help of London-based Art Director, Keelin Coyle, to define the visual language for a new beauty habitat at Brown Thomas.

Planet Beauty is a realm within which the brand's commitment to clean beauty and sustainability are celebrated, a space within which people have respect for their planet and can explore their very own version of true beauty.

In addition to defining the brand identity and visual language, Ten Four collaborated with the team at Brown Thomas to produce a launch campaign video and imagery, as well as provide them with overall store concept and design guidance.

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